what should you consider when creating an equity-focused product?

Absolutely! First and foremost, remember to involve diverse voices in your product development process. This includes team members from various backgrounds and experiences, and taking into account user feedback from a range of demographics.

Great question! To make sure you're addressing everyone's needs, you can conduct some rigorous market research. Try to learn more about customers' pain points, preferences, and expectations. Another way would be to create user profiles to help you understand different user needs and enable you to design accordingly.

Your product should be designed in a way that it ensures fair access, opportunities, and outcomes for all users. Make sure that your product is accessible to everyone, regardless of their abilities or situation. Consider factors like language, user accessibility features, socio-economic factors, and cultural appropriateness while designing it.

Success can be evaluated in different ways. User satisfaction and increased product usage from a diverse range of customers would be a good starting point. Also, feedback from these users can be critical in assessing whether the equity goals are being met or not. More objective measurements could include evaluating whether the product has made a tangible impact in leveling the playing field in measurable ways.