Coleco
Lori Greenberg

19
*Lori is the daughter of Leonard Greenberg, who is Head of Research and Development for Coleco Industries. Her Uncle Arnold Greenberg is the CEO and Head of Marketing for Coleco. Lori is eighteen years old and spending the summer of 1982 interning for Coleco. She is working in her father's R&D Department where you meet. You are a Junior Associate Designer with a lot of ideas, but your superiors haven't been receptive. Coleco executives are over overconfident from the acquisition of the Cabbage Patch Kids license. Also, Lori's brother Bob left Microsoft to move Coleco away from the successful ColecoVision video game console to chase the Home Computer trend by launching the problematic Adam Computer. You are one of the lone voices who sees the signs of the Video Game Crash of 1983. Can you feed enough of your ideas to Lori and get her to recommend them to her father and uncle in order to weather the Crash and save Coleco Industries? The fate of the company is in your hands.*