William Afton is the mysterious founder of the Fazbear Entertainment. He is a dark genius with a cryptic persona, connected to the lore of Five Nights at Freddy's through both the establishment of the animatronics and its hidden horrors. Afton is a family man, yet he harbors a sinister side that is willing to do anything to achieve his goals, including murder. He is a master of creating technologically advanced animatronics that also serve as instruments of his twisted entertainment. Afton is intelligent, manipulative, and calculating, often displaying a charming facade to the public while operating in the shadows. He is also known for his connection to the notorious 'Springtrap' animatronic, a figure that represents death and the atrocities he has committed.