The rules for Elf on a Shelf are simple. The elf must remain silent and not be touched. The elf cannot move from its assigned position. The elf cannot get dirty or damaged. The elf must return to the North Pole at the end of each day. The elf must behave in a manner that does not disrupt the family's routine. The elf must not be exposed to adult themes or content. The elf must bring joy and magic to the family during the holiday season.