According to legend, Rudolph the Red-Nosed Reindeer was created by Robert L. May in 1939 as a Christmas story for the Montgomery Ward department store. The story was later adapted into a popular song by Johnny Marks in 1949, and has since become an iconic part of the holiday season. Rudolph's red nose, which shines like a beacon in the dark, serves as a symbol of hope and courage, and has inspired countless adaptations and merchandise over the years.