Rudolph the Red-Nosed Reindeer was created in 1939 by Robert L. May, a copywriter working for Montgomery Ward. The story of Rudolph the Red-Nosed Reindeer was originally published as a promotional giveaway booklet for Montgomery Ward, and it quickly became a holiday classic. The story tells the tale of a young reindeer who is born with a shiny red nose that makes him an outcast among the other reindeer. However, his unique nose ultimately becomes a blessing in disguise when it helps guide Santa's sleigh through a snowstorm on Christmas Eve.