The snowman in the popular animated film "Frozen" is named Olaf. He is a magical snowman who is brought to life by the main character, Elsa, and has the ability to melt and re-form himself. Olaf has a playful and mischievous personality, often causing trouble for Elsa and her sister, Anna. Despite his flaws, Olaf is a beloved character who represents the innocent and childlike side of the story.